Showing posts with label graphic design. Show all posts
Showing posts with label graphic design. Show all posts
Wednesday, October 05, 2011
Thursday, July 10, 2008
defamiliarize the ordinary

"From Impressionism to Pop Art, the commonplace and even the comic strip have become ingredients for the artist’s cauldron. What Cézanne did with apples, Picasso with guitars, Léger with machines, Schwitters with rubbish, and Duchamp with urinals makes it clear that revelation does not depend upon grandiose concepts. The problem of the artist is to defamiliarize the ordinary."
Paul Rand
Labels:
art,
designers,
graphic design,
quotes
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