Thursday, July 10, 2008

defamiliarize the ordinary

Some recent inspiration in the field of graphic design. Hope all you creative-types (and non-creative) find the following quote enlightening:

"From Impressionism to Pop Art, the commonplace and even the comic strip have become ingredients for the artist’s cauldron. What Cézanne did with apples, Picasso with guitars, Léger with machines, Schwitters with rubbish, and Duchamp with urinals makes it clear that revelation does not depend upon grandiose concepts. The problem of the artist is to defamiliarize the ordinary."

Paul Rand


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